Best Water Technology (BWT), Europe’s Nr.1 in water treatment and a major actor in Pool equipment solutions all over the world, proudly announces a three-year strategic partnership with Stade Rennais Football Club (Stade Rennais F.C.), one of France's most storied football clubs. This landmark agreement aims to enhance sustainability and promote environmental consciousness in the sports industry. Through this collaboration, BWT will provide innovative water solutions to Stade Rennais F.C., ensuring optimal water quality and reducing environmental impact across the club's facilities.
As part of this partnership, the BWT logo will be prominently displayed on the players' shorts for all Ligue 1 Mac Donald's games, starting from the upcoming season. This visibility will not only enhance BWT's brand presence but also symbolize the union of cutting-edge technology and top-tier sportsmanship. Fans can look forward to seeing the BWT logo at the Roazhon Park stadium, reinforcing the strong connection between the two entities dedicated to excellence and sustainability.
''Le Stade Rennais and BWT already share a long-term and strong partnership. Now, with the team visibly wearing pink on their shorts and continuously promoting our shared mission to 'Change the World, Sip by Sip,' we are even prouder to be a strategic and continuous partner of the internationally renowned Football Club Le Stade Rennais. Together, we aim to reduce single-use plastic and glass bottles by mineralizing every locally available water with magnesium, zinc, and silicate, transforming it into the best water. By doing so, we make our planet a little better every day. We are thrilled to provide the entire stadium with our Best Water Technologies, ensuring that players, staff, media representatives, and all visitors, both in the public and VIP areas, avoid using single-use plastic bottles. It’s an exciting journey of growth and success ahead'' said Andreas Weissenbacher, PDG BWT France.
“This partnership reflects our shared values and dedication to sustainability. By working together, we aim to set a new standard for environmental stewardship in sports”. Olivier Cloarec, President of Stade Rennais F.C., added, “Partnering with BWT is a significant step forward in our sustainability strategy. Their innovative solutions will play a crucial role in our mission to be an eco-friendlier club and inspire our fans to adopt sustainable practices.”